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All Natural Is Not Always What You Think It is

Most people won't question something if they don't believe there is a reason to.

There is a great deal of deception in the candle industry. An all too common practice that demonstrates this perfectly is the idea of greenwashing. Greenwashing is when a company falsely claims to be environmentally friendly to attract eco-conscious consumers.

This can involve exaggerated or misleading statements about a product's sustainability, environmental benefits, or eco-friendly practices.


Common examples include vague claims, irrelevant labels, or promoting minor green initiatives to overshadow more significant environmental harm.


As a result, the term 'All Natural" is used very loosely, often masquerading an umbrella of hidden toxins and chemicals. I suppose it depends on how you define "all natural." Existing in nature? Existing in nature, without modification by humans? Composed of ingredients existing in nature?

Unfortunately, the Federal Trade Commission (FTC) guidelines and regulations for candle makers are limited. So manufacturers are able to say just about anything they want and market their candles as "All Natural." It then becomes more about perceptions and feelings than about reality.

Greenwashing undermines genuine efforts to promote health, wellness and sustainability. This can mislead consumers who are trying to make better choices.


Below are some examples of the most commonly used candle waxes and ingredients that are key victims of greenwashing. 

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